Sales Blog

Jul 27th, 2017
Campus recruitments are an important part of an engineering college. So important that most students join engineering colleges just to get to that day when they will be selected by a company! No doubt that getting placed in your first job is really a great feeling, but seldom do students get the job and the salary they want from campus recruitments. It is more like a compromise they have to make while taking their first job.   Many engineering colleges don't have a placement cell in the first place. So the challenge for them is to set up a campus placement cell which assists... + continue reading
Jul 06th, 2017
Increase sales: 25 techniques that work The sales profession moves faster than ever today. Constant innovation of products as well as sales techniques is required to stay afloat in a competitive market. Here are the top 25 techniques that can be used to increase sales.   •    Usage of Content Marketing: Gone are the days when marketing meant publishing advertisements and banners to reach the masses. With the advent of relationship marketing , content marketing is the new word of the town. Content marketing involves approaching a prospective client, where the... + continue reading
Jun 16th, 2017
Indians are so used to seeing the ubiquitous tagline “Made in China”, that when Patanjali first started selling its products in 2008 with the “Made in Bharat”, Indians couldn’t help but feel proud. That has been the crucial factor for the success of Patanjali. With a strong brand ambassador like Baba Ramdev who is ubiquitous on most of the branding and personally endorses the products, the company is going pretty strong. Today, they claim to have generated revenue of 5000 crores, making other big players in the game sweat profusely. Not only local shops but big retailers like Big Bazaar,... + continue reading
Jun 16th, 2017
Bootstrap startups are primarily funded from the entrepreneur’s private finances or from the operating revenues of the company. Therefore for scaling up or for diversifying, it is very important to continue a steady flow of revenue. Sales is as important for a bootstrap startup as innovation in products and services. Without a venture capitalist to back them, they have to rely on ingenious ways to sell and market their products or services with affordability in their minds. One of the most challenging parts of building a company is closing the initial sales and keeping the momentum... + continue reading
Jun 15th, 2017
FMCG sector has seen tremendous growth in Tier 2 and Tier 3 cities. Sale volume has been increasing as disposable income is increasing among people. With the increase in sales, FMCG companies require more and more recruits to deal with the increase in demand. But hiring competent recruits is not an easy thing in Tier 2 and Tier 3 cities in South India.   My experience of working with hiring managers in these cities has presented some unique problems faced by them. As I am working in South India, I will share my thoughts with that perspective. However, similar challenges or... + continue reading

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