20 Popular Household Products In India That Every Household Needs

Published on Jul 20 2020

Home is a happy place, we try to make the happy place a comfortable one by procuring the household products that we need. Every household is different and their needs are different. But there are some household items that every household needs. 

If you start thinking about the different categories of household products, there are numerous. Here is the list.

  • Household products
  • Oral Care Products
  • Skin Care Products
  • Hair Care Products
  • Cosmetics
  • Health-Related Products
  • Dairy Products
  • Bakery Products
  • Paper Products
  • Confectionary
  • Stationery Products
  • Packed Foods
  • Beverages
  • Natural Products

Fast Moving Consumer Goods, abbreviated as FMCG and also known as the Consumer goods are the products that are sold quickly and have a very short shelf life. FMCG Sector is the 4th largest sector in the Indian economy. It provides employment to around 3 million people that accounts to around 5 percent of the total people employed in the factories in the country.

It will be no wonder that there will be a tough competition in the FMCG industry as it sells the most on-demand products. Life doesn’t move forward without these products. So, here we are providing you with the top 20 household items without which an Indian household cannot run.

20 Popular Household Products For Our Day-to-day Life

1.  Toilet Cleaners

Harpic and Domex are two major brands that are ruling the category of toilet cleaners in India. You can even say that the word, “toilet cleaner” is replaced by these brands. 

Staying hygiene and keeping the toilet clean is the basic ritual of every Indian household and that ritual makes these toilet cleaners the most needed household products for an Indian household.

2.   Floor Cleaners

lizol toilet cleaner

Cleaning the house and keeping it clean each and every day is a must, especially during the COVID times where hygiene plays the most important role. Lizol is one of the highly popular floor cleaning brands that keeps your floor fresh and clean. Harpic and Mr. Muscle are the other well-known brands that produce floor cleaners.

3.   Dish Washing Soaps/Liquids

You may have a maid or may not, but the dishwashing soap or powder in every household is a must. Every household buys these products irrespective of the season, region, and economic status. But the products they buy may differ according to their choices and needs. Vim, Pril are the brands that are into both soaps and liquids for dishwashing. Exo is another popular brand that produces dish wash soap bars.

4.   Fabric Wash Soaps/Powders

Fabric washes come under two different categories for the convenience of the customers. Soaps are something that the Indian users are very much used to. Some of the popular brands that produce the fabric wash soaps and powders include Rin, Wheel, Nirma, etc.

5.  Laundry Wash Liquids

laundry wash liquid surf excel

Washing machines have revolutionized the way people wash their clothes. With the entry of washing machines, the FMCGs have got a chance to market fabric wash liquids for the washing machines. Some popular companies that are into the laundry wash liquids are Tide, Surf Excel, Ariel, etc.

6.   Insect Repellents

Cockroaches and rats are the most common problem for any Indian household. To curb this problem, there are a range of products available in the market. HIT is one of the highly known brands that produce two different products in this category. One is for cockroaches and the other is for rats. Other brands, like Mortein, also produce similar products.

7.   Room Fragrances

A pleasant place is a place with a pleasant fragrance. There is a range of products that come under this category. One can use incense sticks, room fresheners, room fragrance sachets as per their convenience. Odonil, Airwick, Ambipur, Godrej Aer spray are some of the brands popular for these products.

8.   Car Fragrances

godrej aer car freshener

This category of products is also popular. In fact, it has become popular in recent times. These car fragrances are available in various forms, sachets, and gels. Odonil, Godrej Aer are the popular brands for these car fragrances.

9. Mosquito Repellents

Mosquito bites aren’t just bites. They may cause deadly diseases such as Malaria and Chikungunya. So, it is vital to stay away from these dangerous mosquitoes, which has created a demand for this category. All out, Good Knight are the popular ones. Mortein also produces mosquito killers.

10. Fabric Whitener

White clothes have a separate heart in everyone’s heart. This one thing opened up opportunities for the fabric whitener product category. Fabric whitener is used for white clothes that we usually wash separately and not along with the other coloured clothes. All the popular fabric wash brands produce this product as well. Some among them are Rin, Ariel. 

11. Body Soaps

If you bath every day, you need soap every day. That is why this category comes in the list of daily use products. Lux, Cinthol, Santoor, Dove, Himalaya, Rexona, Medimix are some of the popular FMCG companies in India that produce these body soaps.

12. Toothpastes


The first thing each one of us do every morning is cleaning our teeth.  For that, most of us use toothpaste. While there are numerous toothpaste manufacturers, some of the very popular and most sought-after toothpastes are  Colgate, Pepsodent, Close Up, Meswak, Vicco, and Dabur Meswak.  

13. Mouthwash Liquid

Cleaning the teeth every day in the morning is the ritual that every one of us follow. Most of us also have a mouthwash liquid bottle at home. We use it in case we sense a bad breath. Listerine mouthwash by  Johnson and Johnson is the most popular product in this category. There are also other options from various companies like Colgate, Oral B, Sensodyne, Himalaya, etc.

14. Body Fragrances

Many brands like Fogg, Nivea, Park Avenue, Godrej Cinthol came up with body fragrance products both for men and women. This product category has a wide market as it is human nature of wanting to smell good.

15. Tissue Papers

Can you believe me if we say, tissue papers are the most on-demand products that were used to stock out in the USA during the fearful Corona beginning days. These are the one of the most on-demand household products in India as well. Origami, Cottonelle are some of the familiar brands that sell tissue rolls.

16. Diapers

pampers baby diapers

Most of the households with babies and toddlers need diapers. Parents these days feel this product is a bliss for them. Diaper brands for children include Pampers, Huggies, Mamy Poko Pants, Libero.

17. Sanitary Napkins

Sanitary napkins are a must, we must say. With increased awareness among the Indians about menstrual hygiene, the demand for sanitary napkins has also increased. Stayfree, Whisper, Sofy are well-known brands in this category.

18. Sanitisers

dettol hand sanitizer

The present situations are boosting the demand for sanitisers. The tough Corona times made these sanitisers listed in the daily use products. Dettol, Lifebuoy, Himalaya, Savlon are among the very popular companies that produce sanitizers.

19. Hair Oils

Indians fancy having long hair. Be it men or women, hair oils are a must-have household product. Parachute, Dabur Vatika can be listed in the popular FMCG companies that produce these household products that have a huge market base.

20. Hair Shampoos

Head & Shoulders, Chik, Dove, Meera, Clinic Plus, Pantene, Sunsilk, and the list goes on. There is a high demand for hair shampoos in the Indian market like it is for all the above-mentioned household products category.

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Author Info:
Satyapriya Buddhavarapu

A feminist by thoughts, I am into this field of content writing since the past 3 years. I enjoy bringing the correct piece of information that helps the users in enhancing their thought process.

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