A problem in today’s saturated marketplace is finding your unique place as a professional. Whether you are a self-employed entrepreneur or an executive at a large corporation, you are in charge of your own career. A successful brand relies on its unique positioning in the marketplace. Likewise, a successful businessperson must understand the importance of crafting a personal brand. Your unique identity sets you apart from the competition and contributes to the overall success of your company.In branding yourself, the goal is to differentiation from others but consistently within your message.Branding yourself allows you to market your skills to meet the customer’s needs. Regardless of the stage at which you are in your career, it is important to stay marketable by creating a unique brand for yourself, separate from your identity within your company. This gives you more opportunities for mobility both within and outside of your organization.
So let’s find out the ways of branding and rebranding yourself.
1.Check yourself out
You should consider yourself a package of strengths and skills. Are you technically proficient in your field? Are you a great leader who knows how to make strategic decisions? Or are you an innovator who’s always on the cutting edge of developments? Make a list of your strongest points.But now ask yourself, does your reputation reflect the professional persona you’ve become? Does your appearance support it? Is your online presence in sync with who you are? What about your professional memberships and alliances?Look at it from the viewpoint of a hiring manager to see what narrative you are sharing about your achievements and aspirations.
2.Make a plan
It’s important to figure out how you’re going to get to where you want to be.There are literally millions of other workers out there with great technical skills, awesome leadership abilities, and innovative ideas. So why are you special? Maybe it’s because you possess a unique combination of technical skills that few other people have. Or perhaps you’ve proven time and again that you stay cool even under the worst possible pressure. Or maybe your drive to innovate positions you at the absolute frontier of developments in your field. Define why an employer should choose you over all of those other people with similar skill sets.
3.Upgrade your credentials
From how you dress and compose emails to how your social media accounts and web page look, you should represent your brand. Update all of your social media accounts with recent photos and a current résumé. List any new certifications, degrees, or licenses you’ve earned. Review your professional memberships, and join any other associations that add to your credibility. If you can, work with a graphic designer to create new business cards and update your website’s graphics.Once you have pinpointed your unique brand, you need to communicate it to others. Your goal is to actively promote and manage your personal brand. Branding yourself involves creating a unified message across all outlets. Consistency is crucial, especially in today’s digital age.
It’s critical to note that you should be completely authentic in your rebranding. If you create an image of yourself that’s not truthful, then you’ll have a hard time living up to it. Plus, most people instinctively know when someone’s not completely honest. So resist the temptation to embellish the truth and instead, be confident in who you are. Remember: life is a journey, so if you haven’t yet achieved something, there’s still time to do so.Once you come to understand your skills, capabilities and expectations, you can now prioritize the characteristics and people that will ultimately help you achieve your goals — as well as avoid those that are holding you back.