The day to day challenge we all are facing is motivation, and when it comes to our professional life, things are not easy for us. However, we do our best to stay motivated, and also try to encourage people who are working for us. As an employer, it's difficult to understand the psychology of each employee while dealing with a large workforce. The secret behind each successful company lies on the employee satisfaction and thanks to their constant efforts where they share their business success. However, despite their constant efforts, not strategies work according to the plan and some even fail.

In most of the cases, employers think the salary hike is the only way to motivate their employees, and here their assumption goes completely wrong. No, we are not 100 percent right, and yes, the salary hike encourages them to work more efficiently and a widely used weapon to motivate workers. However, this is not the only way to expect better performance from employees; otherwise, no startup would become successful as they don't have the money like MNCs. Here is why your employees are not getting motivation despite getting a good raise in their salary.

It's essential and shouldn't be a reason 

Salary hike is the rights of employees and companies are bounded to pay due to the rise of living standard and in fact, the labor law mentions it. Even there is a standard procedure where employers must have to give a minimum range and below that would be the violation of the labor act. 
However, most of the employer misunderstood that they are doing a favor and expect the motivation from their employees. It is necessary that employees should get the salary according to the current living standard and the increment is due to their past performance not for the future. The salary hike will motivate to some extent, but that's not permanent, and after some time, they may not get the same excitement. That is why most of the people quit their high paying job in MNCs and start working for startups or follow their own. If a candidate is not performing well, the salary hike is not the solution; there may be other factors which is affecting his/her performance. 

Healthy work culture 

Apparently, every employee wants a healthy work culture whereas not all can get it, and this could be a scenario in big MNCs too. A healthy work culture means where employees don't feel anxiety about going to work. In such atmospheres, employees are following the rules & regulation and all the guidelines happily, but in case, they are reluctant to follow means something wrong is happening there. Here, two situations can be assumed; either the company is forcing unnecessary rules or the employees are not working honestly.  By observing the two cases, one can easily say the former is the reason because it is impossible to say that the entire workforce is unfaithful. Because in a company not all employees are bad or good; there is a ratio between both. However, when all employees are reluctant to follow the guidelines, the company should check their work policies.  

Career growth and stability

Whatever job a candidate chooses, the ultimate goal is growth and stability, though in a world of entrepreneurship these two are opposite. However, from an employee point of view, they want both, and this is justifiable as not everyone has the same aim and ambition. As an employee, everyone wants a stable job that offers career growth. The problem with some of the big companies are the growth is limited for employees especially those who are not from elite institutes, and here a high paycheck doesn't impress them always. Some companies offer stability but not the growth and vice-versa, and some offer nothing apart from a good salary. 

People change managers not the company

The success of a company lies in its management skills and if the managers fail to manage the employee, no matter how big the company, the downfall will happen for sure. In some companies, there is a lot of communication gap between the manager and employees, and some are rude towards them. They treat workers like a machine and expect to complete everything without any break and before time period. Here the culture of blaming each other is more and managers blame the employees for every failure, and they put it on the colleagues or juniors, and the list goes on. Often they forget that it doesn't happen due to a single person and multiple people are responsible for a problem. 

The customer is not always right

Customers are the backbone, and without them, there is no meaning of doing business, and the unwritten rule "the customer is always right" has been followed religiously. The problem is customers are not always right, and companies should understand it. Sometimes, their demand becomes a headache and impossible to fill up and managers put the unnecessary burdens on the employees without understanding the problem. They should understand the difference between logical and illogical demand. Your employee should be the first concern as they are the people who will deliver the customer demand effectively and if you treat them like you treat your customer, the chances of getting dedicated efforts are pretty high. Sometimes, you have to understand from the employee point of view especially, the moment the customer's demand seems unusual. If you still force them, chances of breaking the team are high.  
Salary is not the first thing an employee wants because it's the part of the job and you are paying to get the work done, but apart from this there are lots of things you have to do. As an organization, you have a goal and to achieve it you have to encourage them and help them to enhance their performance. If the salary hike could solve all the problems, then big companies who have been lost their market capture completely would not face the failure.