FMCG stands for Fast Moving Consumer Goods. These include household items, personal care, healthcare, and food and beverages. These items are manufactured in large quantities due to their high demand. According to IBEF, FMCG sector contributes to the economy substantially and is the 4th largest sector. This sector has grown to approximately 52 billion US$ in the year 2017-18. The growth rate in the further years is predicted to be approximately 27%. Hence, we can confidently predict that the number of sales and marketing jobs in the FMCG sector is going to increase. Let us look at some of the top companies in India where a budding manager can pursue their FMCG career.
- ? Hindustan Unilever Limited (HUL)
Hindustan Unilever Limited was established in India long back in 1933. It is currently the largest FMCG company in India in terms of market penetration and has products across all industries. The present Chairman and Managing Director are Mr. Sanjiv Mehta. It can be called a market leader due to its presence in all major customer segments and a diverse product portfolio. Some of the famous brands of HUL are Lux, Magnum, Lakme, Pureit water purifiers, Close-up and many more.
While speaking at an event at a B school about innovation he said ?When we look at the future, we think of how our future portfolio must look like and then we put disproportionate money behind innovation and building the categories of the future. And that is where a market maker mindset comes in,? This is the reason why HUL is always ahead of its competition and registering huge profits.
- ? ITC Limited
ITC is one of India?s top company with a market capitalization of USD 50 million. Their portfolio is diverse ranging from Fast Moving Consumer Goods to Packaging and Information Technology. ITC was established in the year 1910 as Imperial Tobacco Company of India. They later identified themselves as ?ITC Limited? also called Indian Tobacco Company.
ITC has a diverse profile with product lines including Foods, Personal Care products, stationery, etc. Some of their popular products are Bingo, Candyman, Sunfeast, Vivel, Engage, Classmate and others.
According to Outlook, approximately 82% of the revenue generated by ITC comes from their tobacco business. This guaranteed income allows the company to focus on their diversification plan. Working with ITC will give a manager great opportunity and can set the base of the start of a great career in the FMCG sector
- ? Procter & Gamble
P&G started their operations in India in the year 1964. They are one of the top companies in India when it comes to the FMCG sector. Their portfolio ranges from household items to food and beverages. Some of their famous products are Gillette, Pampers, Ariel, Tide, Vicks, Duracell and many more.
P&G India aims to develop the society and the surrounding communities by undertaking various initiatives. The most recent initiative is their interest in investing in Indian SMEs that can create innovations for the company.
Madhusudan Gopalan, Managing Director, and CEO of P&G said, ?The Indian market has been at the forefront of innovation and continues to be a priority for the company, globally. We are confident that through vGrow and Innovation Sourcing Fund, we will be able to identify and implement cutting-edge solutions that are a strategic fit for us on our journey to grow sustainably.?
In a managers FMCG career, the company that they stay longest at is the one where they innovate and challenge the norms of the market. P&G provides that opportunity to budding managers and should be the top choice when it comes to sales and marketing jobs in FMCG sector
- ? Nestle
Nestle came to India in the year 1959. It is a subsidiary of the parent company Nestle SA of Switzerland. Their tagline is ?good food, good life?. This is synonymous with the brands that come under this company - the all favorite Maggi, KitKat, Nestea, Milkmaid, etc.
Nestle India?s has crossed the turnover limit of Rs. 10,000 crores. It is expected in the future years to register even higher profits.
Nestle has a work culture that translates to encouraging taking risks, frequent training sessions to reskill employees. They also follow stringent quality norms in order to provide the best quality food for the Indian subcontinent. Their policies are transparent and are a good organization to be associated with.
- ? Parle Agro
Parle Agro is a privately-owned company whose origin can be traced back to the year 1984. There are three companies that are operating under the umbrella of Parle - Parle Products, Parle Agro and Parle Bisleri.
Parle Agro?s portfolio consists of Beverages, Water and food. Some of their famous products are Frooti, Appy, Kachha Aam, Hippo chips
Their current CEO is Schuana Chauhan who has been leading the company since 2006. She has launched brilliant initiatives to increase the hype of Frooti by means of celebrity brand endorsements and intensive marketing campaigns. This has borne fruit since Frooti has managed to create an impactful brand positioning