This article is part 1/3 from a series of articles about Digital Marketing interview Questions. These questions will guide you on how to approach content marketing job interviews. The list of questions is not exhaustive but will act as an introduction to digital marketing interview questions.

  1. How are you going to explain digital marketing?
    Possible Answer:
    Digital marketing is all about brand marketing tactics via online channels.  Besides, it involves techniques like,
    * SEM(Search Engine Marketing)
    * SEO(Search Engine Optimization)
    * SMM(Social Media Marketing)
    * Web Analytics
    * Email Marketing and
    * Content Marketing
  2. In what segments you can categorize digital marketing?
    Possible Answer:
     Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.
    Inbound marketing: Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.
    Outbound Marketing: Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers through digital platforms, calls, emails and placing advertisements.
  3. What is SEO?
    Possible Answer:
    SEO stands for Search Engine Optimization. SEO is a technique to increase the quality of traffic to your website. This is possible through organic search engine results.
  4. What is SEM?
    Possible Answer:
    Search Engine Marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.
  5. What is the difference between SEO and SEM?
    Possible Answer:
    SEO: SEO enables your website to appear in search engine result pages (SERPs).
    SEM: SEM is search engine marketing to purchase a space in the search engine result page.
  6. What is the meaning of  “keywords” in digital marketing? What is it’s importance in SEO?
    Possible Answer:
    Keywords are entered into a search engine to find relevant information. Keywords are important for SEO and better page ranking. The way you place keywords reflects in your page ranking.
  7. Explain what is keyword streaming?
    Possible Answer:
    Keyword streaming means analyzing the related keywords and pick the best keywords for the website based on its target, in order to generate organic traffic and leads within the keywords.
  8. What is Google Adwords?
    Possible Answer:
    Google AdWords is an advertising service built by Google. Businesses use this to display ads on Google and its advertising network. It is the single most famous PPC advertising system in the world. It allows businesses to set a budget for advertisement. Payments happen upon people clicking the ads. Advertising service focuses on keywords.
  9. What are the activities used to promote Digital marketing?
    Possible Answer:
    Activities to promote digital marketing are:
    * Search Engine Optimization (SEO)
    * Search Engine Marketing (SEM)
    * Content Marketing
    * eCommerce Marketing
    * Social Media Marketing and
    * Email Marketing
  10. What are the areas to utilize your keywords to optimize website ranking?
    Possible Answer:
    For better ranking, you have to place keywords in the following,
    * Website Title
    * Meta tag
    * Website URL
    * Headings and
    * Web page content
  11. What steps should be taken if your ad gets disapproved?
    Possible Answer:
    If your ad gets disapproved, analyze the reasons for disapproval. Solve the issue. You have to wait for the approval status after editing.
  12. What are on-page and off-page optimization?
    Possible Answer:
    On page optimization directly handles with the structure and content of a site whereas off page optimization boosts the search engine ranking by fetching external links to point back to it.
  13. Name some areas where keyword optimization is done?
    Possible Answer:
    For a better page ranking, keywords placement is important. The areas are:
    * Website Title
    * Website URL
    * Meta tag
    * Headings
    * Web page content
  14. How are bad links characterized?
    Possible Answer:
    Bad links have some characteristics like:
    * Website links that are not related to your sites.
    * Low Pagerank and Low traffic links
    * Links from link exchanges
    * Link from the same anchor texts coming from multiple websites.
    * Links from those sites that are not in Google index.
    * Blogs or articles spammy links
    * Paid links
  15. Why you do a competitive analysis?
    Possible Answer:
    It is done for identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Proposition) and therefore decide on what attributes you can focus in order to attract your target market.
  16. How can you improve conversion rates?
    Possible Answer:
    Increase in conversion rates is achieved by testing different site elements, especially on a landing page. You can also experiment with layout, functionality, and style on landing pages.
  17. Can you tell us what is the best way to get a natural backlink to your website?
    Possible Answer:
    If your website is newly launched, the opportunities for getting fast and natural links are not possible. But, one common way to get a natural backlink is to write guest posts on reputable websites in your niche. It is quite important that you must do it only for reputable websites.
  18. What is PPC?
    Possible Answer:
    PPC stands for Pay Per Click. It is an advertising technique to direct traffic to websites. It is even known as Cost Per Click. Advertisers pay the website owner when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
  19. Can you mention some PPC tools?
    Possible Answer:
    Some PPC tools are:
    * SEMrush
    * Optimizely
    * Unbounce
    * Keyword planner
    * Adwords Editor
    * AdWords Wrapper
  20. What qualities should an effective PPC contain?
    Possible Answer:
    The effective qualities that PPC should contain are:
    Expansive: PPC is iterative. So the keyword list needs to be growing and adapting.
    Relevance: List out the targeted keywords.
    Exhaustive: Apart from the most essential keywords, it should cover the “long tail of search.”

This is it for this series and stay tuned for the upcoming series of this article.
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