Our Blog

Jun 16th, 2017
Indians are so used to seeing the ubiquitous tagline “Made in China”, that when Patanjali first started selling its products in 2008 with the “Made in Bharat”, Indians couldn’t help but feel proud. That has been the crucial factor for the success of Patanjali. With a strong brand ambassador like Baba Ramdev who is ubiquitous on most of the branding and personally endorses the products, the company is going pretty strong. Today, they claim to have generated revenue of 5000 crores, making other big players in the game sweat profusely. Not only local shops but big retailers like Big Bazaar,... + continue reading
Jun 16th, 2017
Bootstrap startups are primarily funded from the entrepreneur’s private finances or from the operating revenues of the company. Therefore for scaling up or for diversifying, it is very important to continue a steady flow of revenue. Sales is as important for a bootstrap startup as innovation in products and services. Without a venture capitalist to back them, they have to rely on ingenious ways to sell and market their products or services with affordability in their minds. One of the most challenging parts of building a company is closing the initial sales and keeping the momentum... + continue reading
Jun 15th, 2017
FMCG sector has seen tremendous growth in Tier 2 and Tier 3 cities. Sale volume has been increasing as disposable income is increasing among people. With the increase in sales, FMCG companies require more and more recruits to deal with the increase in demand. But hiring competent recruits is not an easy thing in Tier 2 and Tier 3 cities in South India.   My experience of working with hiring managers in these cities has presented some unique problems faced by them. As I am working in South India, I will share my thoughts with that perspective. However, similar challenges or... + continue reading
Feb 02nd, 2017
Are salespeople born or can they be trained? Should one concentrate more on the art of sales or the science of it? Which approach can give better and repeated results? These questions are often raised so as to give the sales force a better advantage and equip them with better training to drive sales. Let us delve a little deeper to understand what constitutes the science of sales and what forms the art of sales so as to get the correct answer to the question.   An example can better illustrate the science and art aspect of selling. Typically, in order to maintain relationships... + continue reading
 7 REASONS WHY E-MAIL MARKETING FAILS
Feb 02nd, 2017
E-mail campaigning, today, is a very common marketing tool to reach out to prospective customers. It is one of the most economical and effective methods for reaching out to a large percentage of consumers. However, if one sees from the point of view of the customer, he will find that most readers while checking their mail box tend to look for things to delete. The biggest challenge, therefore, for the sender, is to give the recipient of the mail a reason to pause, reflect and open the email instead of sending it to the bin folder. Here are some classic common mistakes which marketing... + continue reading
Why Grooming Is Important For Sales Staff
Feb 02nd, 2017
A sales executive is often the first point of contact between an organization and a prospective customer. The good impression that the sales staff creates in the mind of the prospective customer in his first meeting often paves the way for subsequent meetings and future sales. The first impression, therefore, is very crucial. One needs to ensure that the sales person is well groomed to leave a positive impression in the prospects’ mind. Grooming involves not just the physical appearance but also the other finer personality traits like body language, mannerisms and etiquette. In today’s... + continue reading
Tips​ ​to​ ​close​ ​deals​ ​by​ ​Cold​ ​Calling
Jan 31st, 2017
  Cold calling helps sales to increase only up to a certain level. This depends on the salesman who has mastered in the Cold calling method. Do you know 90% of the decision making customer never answer the Cold Call? The best time to cold call is between 4.00 pm to 5.00 pm and the worst time is 11.00 am to 2.00 pm. Best day to call a customer is on Thursday and the worst day is on Tuesday. The strategy states, that only 2% of the cold calling done by a salesperson, results in an appointment. Cold Call is just a phone call made by a Salesman to a potential customer. A cold... + continue reading
India 10 Best-Paying Sales Jobs
Jan 30th, 2017
The Indian consumer sector has grown steadily at an annual rate of 5.5 percent from 2005 to 2015. Indian economy depends on sales, for example, IT solutions, Softwares,  fast moving consumer goods electronics etc. therefore sales as a profession is very lucrative in India especially if one is on the higher rungs of the corporate ladder.  Here are the 10 best-paying sales jobs in India: Financial Services sales person A Financial service sales person helps clients in working out their financial goals, investment plans, and risk management. After analyzing the financial... + continue reading
How to spot a good sales guy
Jan 30th, 2017
The sales and marketing department is the backbone of any organization. It is highly important for business owners to pay a lot of attention to the recruitment process of sales persons. It becomes imperative for organizations to identify the core characteristics required for sale team to be successful. This can help entrepreneurs hire candidates who will be best suitable for their business. This article shall help you understand how to identify an excellent sales person.   1) A good sales guy must be knowledgeable and a good learner – Sales is an area where a person... + continue reading
How professional are your sales guys
Jan 27th, 2017
Who is a professional sales guy? How to know if your sales person is professional enough or not? You may have a good enough sales team which is able to adequately meet your sales target. Yet, how to further polish and train the team so that you are able to build a powerful sales force to beat the competition? Or if one hasn’t yet hired a sales person how to recognize a gem? Here are a few qualities which a professional sales guy must have. He builds long-term relationships with customers and shares a good rapport with them- He connects with customers on a personal level... + continue reading