FMCG companies are the leading revenue generators around the globe across various domains. Due to the nature of their products they must face tough competition from other companies who are operating in the same domain or new companies that have started operations in the local markets. Despite these factors, some companies have managed to become a household name across countries and have emerged market leaders. Below are some of the companies that can be considered pioneers in the FMCG sector
Nestle is a leading company in the FMCG sector that has been following the principle of Good Food, Good Life diligently. They have been nourishing the world for more than 150 years now. Their famous products are Maggi, Boost, Milo, Nescafe, etc. They also invest heavily in engineering new products that are healthy and tasty at the same time. With increasing awareness of the importance of healthy food, Nestle is taking a move in the right direction.
This Swiss-based company is led by Mr. Ulf Mark Schneider who is a 1993 Harvard graduate. In the year 2017, they generated sales of 89.79 million CHF. Schneider was quoted saying “The year-to-date results show some of our progress, we are pleased, but not satisfied. We are far from done, there’s a lot more to come,”, regarding the growth rate of the company. This attitude of the leaders of Nestle is guiding it to even greater heights of success.
· Procter & Gamble
Procter & Gamble was formed in the year 1837 by James Gamble and William Procter, headquartered in Ohio. Their portfolio consists of the following product lines Beauty, Hair, and Personal; Grooming; Health Care and Home Care; and Baby, Feminine and Family Care. Some of their famous products are Ariel, Head and Shoulders, Oral- B, Gillette, Olay, and many others.
Along with serving millions of people around the globe with their trusted products they are also involved in developing the community around them. Some of their initiatives are sustainable development, eliminating animal testing, increasing inclusivity and reducing gender biases.
With a market capitalization of 232 billion USD, the efforts of their current CEO David Taylor are bearing fruit. They announced a complete structural change in the organization to improve their operations. This is the largest structural change that has been made in 20 years.
PepsiCo is considered among the top 3 companies in the food and beverage industry. This FMCG stalwart was established in the year 1961 after the merger of Pepsi-Cola and Frito-Lay. By the 1970s, Pepsi has become the top-selling cola drink in the American supermarkets. From those humble beginnings, it has grown to a successful global company which recorded net revenue of 63.53 million USD.
Their current CEO is Mr. Ramon Laguarta who took over the position in October 2018. He replaced Indra Nooyi who stepped down after serving 12 years in the CEO position. Under Nooyi leadership, the company managed to increase the revenue of by 80%. Some of the famous brands of PepsiCo include Lay, Quaker Oats, Gatorade, Tropicana, and Pepsi.
Unilever as we know it was formed in the year 1930 when two companies – The Lever Bros and The Margarine Unie merged as they had a common vision and believed that merging would enable better global opportunities. They have expanded to all major countries around the world. Unilever maintains focus on the core company by selling their subsidiaries or by maintaining a stake in the company holdings. The famous brands of Unilever are Lipton, Knorr, Surf, Lux, Vaseline, Dove and many more
They also invest heavily in saving the environment. They support the prevention of deforestation, researching on sustainable packaging, and has taken the plastic elimination pledge. Their current CEO is Mr. Paul Polman who was quoted saying “Business needs to be an active contributor to finding the solutions that have an impact on society. After all, if business cannot show what positive impact it has, why should the citizens let this business be around?”
· Johnson & Johnson
Johnson & Johnson is one of the leading companies in the fast-moving consumer goods sector in the world. It is also one of the most consistent and successful companies. It was founded in the year 1886 and is headquartered in New Jersey. It currently operates in 60 countries in the pharmaceutical, medical devices and packaged goods division.
J&J enjoys customer loyalty and brand strength due to their Credo which promises utmost care taken during production and s strong sense of values held by the company and their employees. Some of the company's famous brands are Neutrogena, Splenda, Visine, Listerine Johnson & Johnson, Band Aid, and Tylenol